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You're getting this because you influenced us somehow (in a good
way). And because we know stuff - tough stuff; see below. Use
the links to learn more. And have a warm, generous day.
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Busy Sherpa...
WE'RE RE-WIRING THE WORLD'S BRAIN TRUST in neuroscience with a
digital communications platform for the new Ontario Brain
Institute. Henry [mailto:henry@gotenzing.com] can now explain
synapse function like no other copywriter ever has.
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WE'RE LAUNCHING A SKYPE-BASED FINANCIAL SERVICE PLATFORM.
This is a low-cost pilot project to test the concept. Based on
the results, full development should begin in April, 2012.
Check out the pilot here
[http://www.firecreditunion.ca/services/bankingtogo/].
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P&G CEO DISCOVERS FREE ADVERTISING.
There's a lot of mis-info out there about social media. How to
use it, create it, sustain it, track it, monetize it – even P&G's
CEO may be drinking the Koolaid. At least he is according to this
reputable blog post (is there any other kind?).
[http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1]
Find out why P&G is laying off 1,600
people (lots of marketers) because Facebook advertising is FREE
don't you know. Really? No, not really. Spin can be wonderful
(and wrong). Check it out.
[http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1]
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We're Cooking
Tenzing produces media strategy for Carrier, a task we're
happily performing in TV, online, adwords and ethnic campaigns.
We're also into their new digital platform and public relations.
Paid media, PR, digital; working as one. It's easier than you
think. Connect with Mary Ellen [mailto:maryellen@gotenzing.com]
to learn more.
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Rebirth
When the real Jumbo died 120 years ago, who'd have guessed he'd
still inspire free spirits today thanks to the dedicated craft
brewers at Railway City (and Tenzing's design team). Henry
[mailto:henry@gotenzing.com] would be thrilled to take you
through the thinking that is driving Dead Elephant's rebirth
along with new packaging and design for Iron Spike Blonde.
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Toughest marketing competition on Earth?
In January 2012, a comparatively small, $1.4 Billion financial
institution (Libro) and its equally nimble agency (Tenzing)
became the only financial services team recognized at this
year's Cassie Awards. So what? Here's what: 300% growth in sales,
double digit increases for all purchase indicators, all linked
to marketing and communications. Cassies Awards are tough to
earn because you must prove genuine business outcomes are
connected to outstanding creative. We achieved that. If results
matter to you, Gary [mailto:gary@gotenzing.com] can walk you
through the public view of Libro's win and some strategic
thinking to go with it.
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The digital divide...
Marketers, communicators, tech teams and their organizations have
assembled an amazing array of digital promises over the last
decade. From internal and external web sites to apps, CRM tools,
mobile platforms, social media feeds, clouds and everything in
between. Problem is, it rarely all works together. Oops. And
what makes this even more worrisome? Digital connectivity is the
key to operationalizing your brand experience, especially if
humans are involved.
So here's something to noodle. We've invented a way to create
digital platforms that will help organizations operationalize
brand experiences cost-effectively. You won't need Nike®'s
budget to drive it. Or an army of disconnected developers and
coders to build it. You won't need to throw out what you already
have. We call it The Enginery. Learn more by connecting to Dan
[mailto:dan@gotenzing.com] or Gary [mailto:gary@gotenzing.com].
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Stuff Tony Knows...
Our resident deep thinker, Tony Pepper, ends this edition with a
few interesting thoughts to engage your interest.
(1) Tablets register
e-commerce conversion rates of up to 5% versus 3% on PCs. No
wonder 52% of the Prestige-100® (brands like Ritz-Carlton and
Calvin Klein) maintain both an app and a mobile-optimized
website. (Source: L2)
(2) Who has product power in the channel? You, your dealer or the
consumer? It's a Love Triangle. Learn who wins
[mailto:tony@gotenzing.com].
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What do you want to know next?
Send us an email [mailto:gary@gotenzing.com].
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Tenzing Communications Inc. | 615 Wellington St. London, ON, N6A
3R6 | 80 Spadina Av. Suite 405, Toronto, ON, M5V 2J4
http://www.gotenzing.com
http://www.facebook.com/Tenzing.co
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